Young Portuguese studio Like Architects have created a temporary installation for Ikea at the Belém Cultural Centre in Lisbon, Portugal.
After completing a series of installations that combined and multipliedsimple components found in Ikea to stunning effect, the studio was invited by the Swedish brand to introduce the new Ledare light bulb to the general audience.
The resulting installation is titled LEDscape, and combines 1,200 Ledare lightbulbs and 1,200 Hemma floor lamp bases in diverse heights. Like Architects have created an alternative landscape and a maze of light, while seeking to invite introspection and an individual appropriation of the installation. LEDscape's local success was such that its initial run of a few weeks was extended through the 2012 holiday season.
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The Lucciole could then be easily sold off or given as gifts as a marketing promotion. |