Wednesday, January 30, 2013

New-Product + Display Inspiration: Oluce at Sergio Rossi temporary store, Milan

Sergio Rossi and Wallpaper* collaborate to launch Mens Footwear World Tour, and open a new temporary store in Milan timed to coincide with Salone del Mobile 2010. This transient concept has been realised by one of Italy’s youngest and critically acclaimed architectural talents, Antonino Cardillo. He has drawn inspiration from the architectural forms of several Milan architectures such as the Velasca Tower by BBPR to create a configuration akin to a theatre set.