Pop-Up Concept: The Design Supermarket, La Rinascente, Milan

Directly linked to the nearby Duomo metro station, the space in the basement of La Rinascente department store houses a wide range of products from microelectronics to lighting, technological gadgets to office accessories and kitchen and tableware to small pieces of furniture. Starting with objects for just a few Euros to several hundreds, the range of prices makes the store the perfect place for both a little souvenir and important purchases.

Claudio Silvestrin Giuliana Salmaso Architects designed the 2,000 square-meter space. The perimeter hosts various branded shops within the shop, including Alessi, Conran Shop, Kartell, Georg Jensen, Tumi, Samsonite and Nespresso; while long stands run along the center, with hundreds of objects from more than 200 different brands, inviting customers to touch and experiment with all the objects, like in a real supermarket. In the center of the floor stands a colorful and cozy cafeteria designed by Martino Berghinz.