Tuesday, December 18, 2012

Material + Shop-Display Inspiration: Wood cases + cilindri

In the Albert Reichmuth Winestore in Zurich by Swiss architects OOS, 1500 unbranded cases used to transport the bottles line the walls to create the display system, storage, shelving and seating.  "LA GALERIE DU VIN" is both a sales as well as a wine tasting and seminar venue and aims to appeal to regular customers and passers-by alike.

The spatial layout and staging by OOS reflect the store’s values and traditions and let the wine bottles speak for themselves. The intent of the interior design is to present an image of a landscape consisting of wine cases in which the high-quality wines are presented together with their packaging.

Arranged in a grid pattern they serve as a platform for about 570 wines, books, seating areas and illuminated table display cabinets. The mostly French wines are spatially divided into various geographical regions and groupings, which conceal specific histories, cultures and landscapes.


The reception counter is located in the middle of the room – it is equipped for wine consultation and with its violet and ruby colours provides quite a contrast to the wood of the wine cases.